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Why Facebook May Be The MOST Cost-Effective Marketing Option For Small Businesses

Is Facebook Still An Effective Marketing Tool? Many of you reading this blog probably saw this post by Ignite Media’s Jim Tobin a few weeks ago. The big stat: Facebook engagement has dropped by as much as 44% in some cases. Ouch. And, as a result, all sorts of people are calling for the end of the […]


14 Ways New Facebook Betrays Small Business

By Jay Baer Is The Timeline Good Or Bad for Small Businesses? I get it. The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity of big-brand spend. Most of Convince & Convert’s clients are larger corporations (or the […]


Google, Microsoft, or Facebook: Who Dropped The Ball With Your Online Privacy?

By Drew Bowling The latest round in the ‘Who’s Doing Internet Worse?’ roulette Google, Microsoft, and Facebook are locked in a precarious blame game about who failed with your online privacy. First, Google gets caught bypassing a security feature in Safari that allowed the company to track users despite the no-tracking settings in Safari. Then […]


5 tips to improve your Facebook ad campaign

by Lauren Fisher Given that we cover a lot of news on Facebook’s ad product developments, I thought I’d provide some tips on how to run an effective ad campaign and how to get the best return on your advertising spend. Optimising your ad campaign once it’s been set up is incredibly important and is […]


Let’s Get Social 5 Truly Creative Uses Of Social Media

by Ciarán Norris The biggest news in the world of social media over the last few weeks has been the IPO of LinkedIn, the upcoming Groupon IPO, and the slew of floatations these two are likely to herald. And, of course, underpinning all of this has been the simple question of whether the valuations these […]