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Local Search Marketers: Optimize Your Physical Location For The Virtual World

Very helpful information here for local search marketers… Never before have the real world and the virtual world been more intertwined. Columnist Chris Silver Smith discusses how the developments affect local businesses. Google is combining Street View images, neural network analysis, and a reverse Turing Test via reCAPTCHA to analyze the exteriors of storefronts. Welcome to […]


Introducing Enhanced Ad Sitelinks

We’ve talked before about how useful ad sitelinks can be. They give users more options, and deliver advertisers more clicks. On average, the clickthrough rate is 30% higher for ads with sitelinks than those without. And we’ve continued experimenting with new ways to make sitelinks even better. Today, we’re taking the covers off one of […]


What’s Wrong With E-Commerce Websites?

What is going on with e-commerce websites? It appears that online entrepreneurs spend so much time worrying about website traffic that they ignore the customers who actually want to buy something. Recently, I tried to order a product we spotted at a trade show. It was perfect for our application so we did a Google […]