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Pay Per Click Management

One of the fastest and most effective  ways to quickly put your website in front of   potential customers is Pay Per click management and  marketing. If properly handled, Pay Per Click, search engine marketing campaign can save you lots of money, and dramatically increase your sales and ROI.

Pay-per-click advertisements are the sponsored links that appear above or to the right of the organic search results. Our marketing experts will help you set up and manage a cost-effective strategy because this type of campaign must be handled very carefully and for a profitable return on your investment. We can also combine SEO, PPC and other strategies for further increase in your exposure and sales.

TheSearchEngineMarking.com’s pay per click management professionals will strategically manage your campaign, or provide consultation so that your message reaches the largest audience possible.

Pay per click, Search Engine Optimization and other search marketing strategies work in synchrony with each other to generate revenue before and after you establish natural search engine rankings. Start using this powerful marketing service to build a strong customer base today.

Keyword Research:

The first step in Search Engine marketing, Pay Per Click and other search marketing strategies is to identify the best possible keywords that your target audience is using to find products or services. Proper keyword research is absolutely essential to your online success.

TheSearchEngineMarking.com’s pay per click services will help you choose the right keywords in order to convert visitors into paying customers. Carefully targeting your campaign from the beginning will save money and ensure greater success.

Keywords are generated from but, not limited to website copy, search engine analysis tools, articles and competitive reviews.

Keyword Types:

Broad match, Exact match, Phrase match, and Negative match keyword types are used to provide more relevant queries and to receive maximum exposure.  As your keywords are tested and proven they will be organized into different levels:

  • Highest volume of traffic
  • Highest CTR- Click Through Rate
  • Highest # of Conversions

This tiered level approach will help determine keyword priority and allow for optimization and increased testing opportunities.

Bidding:

As keywords are tested, appropriate bid levels will be established. Bid levels will be determined for each keyword according to performance in order to ensure budget dollars are spent efficiently. Regular optimizations of keywords and ad text will help save money allowing for increased bids on top performing keywords as well as the testing of new keywords and initiatives.

 

Competitive Market Analysis:

Do you know which companies are targeting your desired keywords or phrases?  How many of these businesses are competing for the same traffic as you? Are there missed opportunities on which you can capitalize?  What is your main competition doing?   Is there something you can do better?

Our team takes an in-depth look at the opposing competition for your desired keywords, and then helps you develop strategies to reach the top of the rankings and stay there.

Contextual Advertising:

Contextual advertising is about delivering the right message on the right website. This strategy places ads that appear within a website rather than on search engine results pages. TheSearchEngineMarking.com will help you set up and manage your contextual advertising so you can target the right customers on the right sites.

We have established industry best practices and standards for creating and optimizing the best possible campaigns tailored specifically to your need.

Analytic’s CTR/Conversions:

By closely studying website analytics and making the appropriate changes we can make the most of your pay per click optimization campaign . We will study Impressions, Click Thru Rate, Conversions and data related to the site to determine keyword performance. We provide the initial setup and then offer professional assistance on how to improve your paid search marketing campaign.

Reporting/Key Performance Indicators (KPIs):

TheSearchEngineMarking.com provides monthly progress reports to all of its clients that include a detailed account of your website’s key performance indicators so you can easily evaluate the success of your PPC campaign.

As data is collected, it is necessary to analyze your pay per click results. Our PPC team reviews data on a daily basis. This daily review allows us to identified trends early on to improve campaign results. Thanks to sophisticated search engine reporting, data can be organized in order to evaluate key data points specific to your PPC campaign

Our standard reporting gives valuable performance insight into keywords, ad text messages, campaigns, ad group, and a wide variety of other important metrics. Our team is happy to provide detailed statistics on the most critical data points to help grow and develop your PPC campaign.

Here at Hawaiisearchenginemarketinggroup.com we provide a place for you to evaluate and manage all your online marketing efforts in one place through the use our custom developed Dashboard System